Thank you for visiting Jason C. Roberson’s Consumer Product Branding (CPB) website. CPB is an award-winning design studio specializing in craft beer branding and package design. Our clients represent the best and brightest stars in the fast-paced craft brewing industry. As Art Director for Sierra Nevada Brewing Co. for 11 years, Jason helped Sierra Nevada more than triple in size over the past decade, and was responsible for creating some of the most beloved beer branding in the world. In 2016, CPB won the American Packaging Design Award for Mad River Brewing’s brand redesign and in 2016 was awarded an American Graphic Design Award for Sierra Nevada Trip in the Woods. In addition to designing craft beer packaging, CPB designs company logos, food & beverage packaging, point-of-sale items, brochures, business system etc. Please check out our work samples below. We look forward to working with you on your next project!

Taking your brand to new heights



From product naming and trademark research – to creative concepting and visual storytelling. We bring the brands you love to life.


Award-winning packaging design and production design, with over a decade of experience in CPG.


Innovative displays, lighted signs, neons, taphandles, corrugated displays, glassware and more…


Rest assured all of your packaging materials will print consistently and with measurable color accuracy across various packaging materials.

My Work

Click on the following galleries to view examples of my work.




2017 American Package Design Award – GDUSA
Sierra Nevada Cheese Company – Graziers Yogurt

2016 American Graphic Design Award – GDUSA
Sierra Nevada Trip in the Woods

2016 American Package Design Award – GDUSA
Mad River Brewing Co. Steelhead & Jamaica

2015 American Graphic Design Award – GDUSA
Sierra Nevada Oktoberfest Seasonal Packaging

2015 American Package Design Award – GDUSA
Sierra Nevada Snow Pack

2014 American Graphic Design Award -GDUSA
Beer Camp Across America

2014 In-house Design Award – HowDesigns
Beer Camp Across America

2012 American In-House Design Award – Packaging -GDUSA

2012 Global Packaging Design Contest – Beverage World Magazine 2012 – Bronze Medal
Old Chico Crystal Wheat

2012 BevStar Awards – Beverage World Magazine- Best In Show
Ruthless Rye (Creative/Art Direction and packaging design)

2012 International Metal Decorator’s Association  “Grand Award” and “Best of Category Award”
Sierra Nevada Pale Ale 12oz Can.


Please drop me a note or call 530-519-5169


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© Copyright 2017 Jason C. Roberson